Marketing
Training & Development Courses

Introduction

Effective marketing will contribute to the long term sustainable success of your business.

This one day course will enable you to take control of your own marketing and get you thinking about how to set your business apart from competitors and maximise success.
 

Assumed Knowledge

No previous knowledge is required.

Course Outline

• Exploration of the topic of marketing and it’s importance as a focal point in the business
• Introduction to marketing strategy
• Understanding your market
• Researching competitors
• Why you need a marketing plan

Learning Outcomes

• Define what marketing is and discuss its importance
• Define the makeup of a marketing strategy
• Investigate options for targeting customers
• Have the tools to develop a marketing plan